It could have happened to anyone: Imagine you receive an email with “Update – customer review” in the subject line. You perform a quick skim-read and file it away. A few days later, the sender phones you and asks for your input to the presentation. “What presentation?” you say. It turns out there was a request for input with a tight deadline buried somewhere towards the end of the email.
Tip: A clear, informative headline could have prevented this from happening.