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How to get better responses to your emails, faster.

The very best headlines will let the recipient decide the appropriate action for the message without even needing to open it.

It could have happened to anyone: Imagine you receive an email with “Update – customer review” in the subject line. You perform a quick skim-read and file it away. A few days later, the sender phones you and asks for your input to the presentation. “What presentation?” you say. It turns out there was a request for input with a tight deadline buried somewhere towards the end of the email.

Tip: A clear, informative headline could have prevented this from happening.